About CMC
The
CMC, Circulation Management Association of Canada, began in 1981
as a non-profit organization formed to help circulation professionals
by providing training and professional development.
Before
the CMC, there were no formal circulation training programs in
Canada and very few circulation-specific seminars. Your
only option was to go south of the border and blow your whole
training budget for the year in one week!
The
CMC brought in top circulation gurus from across the continent
to share their expertise, and circulators from across Ontario
were able to talk shop with each other.
From
the beginning, the CMC relied heavily on volunteers and the goodwill
of large Canadian publishers to deliver high-quality seminar
programs at inexpensive prices to small-to-medium size publishers
(and large publishers, too!)
This
philosophy, and the fellowship that goes along with it, remains
with the CMC today.
Membership
grew steadily, and in 1985 the CMC began publishing The
Circulator, the only Canadian publication written for
circulation professionals.
In
1989, the CMC Scholarship was established to allow Canadian circulators
to attend major publishing-related programs.
In
1992, the CMC was one of the "founding associations behind
the MAGS
University conferences.
In 1997, the CMC established the ACE Awards to recognize
outstanding achievement in circulation marketing. And in
2000, the CMC announced the Magazine Marketer of the Year
Award.
The
CMC is run by a board of elected volunteers. Its goals
and objective have remained the same since its inception.
"To
provide professional development, promote fellowship within the circulation
profession and to raise the profile of circulation professionals by
rewarding outstanding achievement.
Click here
to view our by-laws
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